Instant Pot Data Breach Puts Family Recipes at Risk

Instant Pot Data Breach Puts Family Recipes at Risk
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HONG KONG — October 28, 2023 at 10:58 am PDT — Instant Brands, Inc., the company behind the popular Instant Pot® kitchen appliance, today announced a data security incident that has affected the personal information of millions of its consumers. An unauthorized breach by hackers resulted in the illicit access to consumer data, including names, addresses, Wi-Fi passwords, gender and ethnic identity information, and cherished family recipes.

Upon discovery of the breach, Instant Brands, Inc. immediately engaged leading cybersecurity experts to conduct a thorough investigation. The company is working closely with law enforcement and has taken swift action to contain the incident. The company recommends immediately disabling cameras and networking features on all Instant Pot appliances.

Steps Instant Pot Will Take to Protect Consumer Data

  1. Enhanced Security Measures: We have implemented additional security measures to fortify our network infrastructure. This includes advanced monitoring tools and heightened encryption to secure all data.
  2. Continuous Monitoring: Our cybersecurity team is continuously monitoring our systems to detect and prevent any further unauthorized access.
  3. External Support: We have partnered with leading cybersecurity and forensics firms to assist in our ongoing investigation and to bolster our defense mechanisms.
  4. Communication with Affected Users: All affected consumers will be contacted directly via email with specific details about the information that was compromised and steps they can take to protect themselves.
  5. Identity Protection Services: We are offering complimentary identity protection and credit monitoring services to all affected individuals to safeguard against potential misuse of their information.
  6. Staff Training and Awareness: Our staff is undergoing additional training to recognize and prevent cybersecurity threats, ensuring a vigilant and informed team.
  7. Regulatory Compliance: We are working with relevant regulatory bodies and complying with all legal requirements related to this incident.
  8. Customer Support: A dedicated helpline has been established for consumers seeking assistance or more information regarding this incident.

A Message from Our CEO

“We deeply regret any concern or inconvenience this incident may cause our valued customers. The trust of our consumers is of utmost importance to us, and we are committed to restoring that trust by taking every possible step to protect their personal information. We want to assure our customers that we have taken this matter extremely seriously and are dedicated to preventing any such occurrences in the future,” said Ben Gadbois, CEO of Instant Brands, Inc.

We sincerely apologize to all who have been affected by this incident. Protecting our customers and their data is a responsibility we hold in the highest regard, and we are dedicated to making the necessary enhancements to our security protocols.

For more information or assistance, customers can contact our support team at 800-828-7280 or the Instant Brands, Inc. Website.

About the Instant Pot

The Instant Pot, a product of Instant Brands, Inc., has revolutionized home cooking by combining multiple kitchen appliances into one, offering functionalities such as pressure cooking, slow cooking, and sautéing. Its innovative design, coupled with smart technology, has made it a beloved tool in kitchens worldwide, emphasizing convenience and culinary versatility. As we address this data security incident, we reaffirm our commitment to maintaining the high standards of quality and trust associated with the Instant Pot brand and all our products.