McDonald’s Goes Carbon Neutral From One Small Change

McDonald's Goes Carbon Neutral From One Small Change
McDonald's

CHICAGO — November 9, 2023 at 5:52 am PST — In a landmark stride for sustainability, McDonald’s® is proud to announce a major breakthrough in its environmental commitment. The global fast-food leader has achieved 100% carbon neutrality by innovating its iconic Happy Meal toys. By pioneering the use of bio-plastics derived from potato skins and high fructose corn syrup, McDonald’s is serving up a greener, cleaner future for generations to come.

This pivotal moment arrives as the culmination of McDonald’s relentless pursuit of sustainability in every facet of its operations. By reimagining the Happy Meal toy, an item cherished by millions of children worldwide, McDonald’s is ensuring that joy and environmental responsibility can go hand in hand.

McDonald’s Happy Meal Toys Save the World

“We’re thrilled to share that we’ve turned our Happy Meal toys into instruments of change,” announced Chris Kempczinski, CEO of McDonald’s Corporation. “Our mission to foster sustainable practices has led to this game-changing innovation. The bio-plastic toys are not just a step but a giant leap towards a greener planet, offsetting 100% of our global carbon emissions.”

McDonald’s revolutionary toys are made from a proprietary blend of bio-plastics, sourced from the byproducts of its own food chain — specifically, potato skins from its famous fries and high fructose corn syrup used in various McDonald’s products. This closed-loop system marks a significant advancement in sustainable production methods, showcasing McDonald’s dedication to circular economy principles.

The move to bio-plastic toys represents McDonald’s commitment to the Science Based Targets initiative (SBTi), aiming to reduce its carbon footprint in alignment with the latest climate science. “By leveraging our resources and innovation, we’ve created a product that’s fun for kids and good for the environment. It’s a win-win for everyone,” CEO Kempczinski further explained.

The Science Behind McDonald’s Happy Meal Toys

McDonald’s has worked closely with environmental scientists, agricultural experts, and sustainability specialists to ensure the new toys meet the highest standards of safety and environmental stewardship. The resulting bio-plastic is robust, safe for children, and significantly reduces the carbon impact associated with traditional plastic toys.

In recognition of this achievement, McDonald’s has received accolades from environmental groups and industry leaders. “McDonald’s has set a new benchmark for corporate sustainability,” said Greenpeace spokesperson Gigi Singh. “Their commitment to carbon neutrality through innovative use of bio-materials is a model for businesses worldwide.”

The introduction of bio-plastic toys is part of a broader sustainability agenda at McDonald’s, which includes transitioning to renewable energy sources, reducing waste in its supply chain, and improving the energy efficiency of its restaurants.

Customers can expect to find the new eco-friendly toys in Happy Meals at participating McDonald’s restaurants starting January 2024. This initiative is expected to not only resonate with environmentally conscious consumers but also to reinforce McDonald’s position as a responsible leader in the fast-food industry.

For more information about McDonald’s sustainability initiatives and the new Happy Meal toys, please visit McDonald’s Sustainability.

About McDonald’s

McDonald’s is the world’s leading global foodservice retailer with over 38,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.