ABC Revives the Saturday Morning Cartoon With Animated “Taxi Driver” Series

ABC Taking a Chance on "Taxi Driver" Saturday Morning Cartoon
ABC Entertainment

NEW YORK — December 12, 2023 at 7:56 pm PST — In a groundbreaking move that is set to shake up the television industry, ABC is thrilled to announce the return of Saturday morning children’s programming, starting with the highly-anticipated animated series, “Taxi Driver.” This decision comes after a careful evaluation of the enormous impact on advertising revenue and product tie-in sales, which resulted in significant losses since the cancellation of Saturday morning children’s television. ABC is determined to bring back the joy, entertainment, and educational content that has been missed by viewers and advertisers alike.

The Story of “Taxi Driver”

“Taxi Driver” is a captivating and adventurous animated series that reimagines the iconic characters Travis Bickle and Iris from Martin Scorsese’s classic film “Taxi Driver.” Travis Bickle is a lovable taxi driver with a heart of gold, and Iris is a spirited young girl who embarks on thrilling adventures with him. Together, they explore a vibrant and enchanting world filled with magical creatures, unexpected challenges, and valuable life lessons. Travis and Iris’s adventures inspire children to explore their creativity, embrace diversity, and develop problem-solving skills, all while having a blast along the way.

Each episode of “Taxi Driver” is a delightful blend of imagination and education, combining fun-filled stories with valuable lessons about friendship, teamwork, and empathy. Travis and Iris’s adventures provide young viewers with the perfect mix of entertainment and learning, making it an ideal addition to Saturday morning programming.

Reinventing Saturday Morning Entertainment

The decision to bring back Saturday morning children’s programming is a strategic move by ABC to rejuvenate the television landscape and cater to the needs of both viewers and advertisers. With the return of beloved characters like Travis and Iris in an animated format, ABC aims to recapture the magic of Saturday mornings, providing families with quality content they can enjoy together.

Key Points Highlighting ABC’s Commitment to This Revival

  1. Boosting Advertising Revenue: Saturday morning children’s programming has been a goldmine for advertisers, with numerous opportunities for product placement and tie-ins. ABC’s return to this time slot will provide advertisers with a valuable platform to reach their target audience.
  2. Fostering Creativity and Education: “Taxi Driver” and other upcoming shows in the lineup are designed to engage young minds and encourage creativity, problem-solving, and character development. This aligns with ABC’s dedication to promoting educational content for children.
  3. Family-Focused Entertainment: ABC recognizes the importance of family time, and the return of Saturday morning children’s programming will give families a reason to gather around the TV, share laughter, and create lasting memories together.
  4. Meeting Viewer Demands: The decision to revive Saturday morning programming was influenced by feedback from viewers who missed the cherished shows of the past. ABC is committed to meeting the demand for quality children’s content on weekends.
  5. Investing in the Future: ABC sees the potential for long-term success in this venture, as it not only benefits advertisers but also nurtures the next generation of viewers, establishing brand loyalty and building a bright future for children’s television.

ABC’s President Craig Erwich expressed excitement about the network’s decision, stating, “We believe that Saturday morning children’s programming is an essential part of television history and a vital platform for entertainment and learning. With the return of ‘Taxi Driver’ and other engaging shows, we are committed to rekindling the magic of Saturday mornings for families across the nation.”

“Taxi Driver” is set to premiere on December 16, and ABC invites families, advertisers, and media outlets to join in the excitement. This animated series promises to deliver fun, adventure, and valuable life lessons, making it a must-watch for kids and parents alike.

For advertisers interested in partnership opportunities or product tie-ins, please contact abc.com.

About ABC Entertainment

ABC is a leading television network committed to delivering high-quality content that entertains, educates, and inspires viewers of all ages. With a rich history of groundbreaking shows and a vision for the future, ABC continues to be a pioneer in the world of television. ABC’s decision to revive Saturday morning children’s programming with “Taxi Driver” is set to make waves in the TV industry. As viewers eagerly await the return of their favorite time slot, advertisers and sponsors are gearing up to capitalize on this exciting opportunity. ABC’s commitment to providing family-friendly entertainment and fostering creativity ensures that this revival is not just a nostalgic nod to the past but a bold step into a brighter future for children’s television. Get ready to tune in and embark on thrilling adventures with Travis and Iris, as Saturday mornings once again become a cherished tradition for families across the nation.